In 1965 he left the Tour de France with blood poisoning and a kidney infection but recovered to secure his greatest triumph later in the year by outsprinting Rudi Altig in San Sebastián, Simpson became the first British world road race champion, and only the second on a Peugeot bike, after Rik Van Steenbergen's triumph in 1957. In his first year he won the arduous, 557km-long Bordeaux-Paris and the next season he took Milan-San Remo ahead of Raymond Poulidor. Both his best and darkest moments would come with the team. Simpson was 25 when he joined Peugeot in 1963 and was already a Tour of Flanders winner. Pino Cerami had won the race for the team three years earlier too but, despite the success of the two Belgians, the team's stars of the 1960s were Tom Simpson and Eddy Merckx. Already a Lombardia and San Remo winner, Daems outsprinted Rik Van Looy in Roubaix in 1963. It was a design that would last from its introduction in 1963 all the way to the end of the title sponsorship in 1986 and would adorn a number of cycling legends across the generations.Įmile Daems took the first big victory in the iconic jersey for the team, by then known as Peugeot-BP. Highlights, which were few and far between, included Firmin Lambot's 1922 Tour victory, and Ferdi Kubler winning the Tours of Suisse and Romandie in 1948.īut with the 1960s came a new wave of riders, and a handful of cycling legends racing in the famous checkerboard jersey. The success would wither soon after, though, with Peugeot suffering a down period from the 1930s through the end of the 1950s – a length of time longer than many team sponsorships last.
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Before 1920, Peugeot had racked up two more Paris-Roubaix victories, as well as three wins apiece at Milan-San Remo and the Giro di Lombardia, plus five at Paris-Tours. In 1914 – Philippe Thys' second win of a back-to-back – riders on Peugeot bikes made up eight of the overall top 10. Those men were Louis Trousselier, René Pottier and Lucien Petit-Breton (twice), while in 19 Peugeot's men swept the first four and five places. The Tour, of course, continued on, and four wins in a row followed for Peugeot-sponsored riders. But better times lay ahead, especially for Peugeot. Riders were accused of taking trains, nails were spread across the roads, and partisan fans attacked the competitors. A disqualification for slipstreaming behind a car followed, and the next year things got even worse.Īucouturier won four stages and finished fourth overall but was later disqualified, along with the entire final podium, in a race so chaotic that Desgrange swore he would never run it again.
His first participation, in 1903 when three of the six stages lasted over 16 hours, saw him abandon on stage 1 only to return to the race the next day (as was permitted back then) and win two stages.
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